The Corporate Parenting Kit
The Corporate Parenting Kit is a unique communication strategy designed to inform corporate parents of their responsibilities and duties to care experienced young people.
The end result is a packaging design concept which contains an infographic fold out, a collection of information cards and a series of printed coasters with hard hitting statistics. Consideration was also given to the sustainability of the materials used, which consisted of unbleached, natural paper. This design format is unexpected, eye catching and unlikely to be ignored making it an effective solution to enhance understanding of corporate parenting in organisations.
The branding of the kit is themed around the shape of a key hole. I was inspired by the idea of being at home and feeling safe and secure, which I felt fit the subject of corporate parenting well. I replicated this key hole visual throughout the design in order to create the identity for the kit. I combined these visuals with a bold, contrasting colour scheme to create a modern and on trend feel.